Advertising policy

CMB accepts advertising and sponsorship for its website and related e-mail services (e-mail alerts) according to the following principles:

  • Advertising is separate from content. Advertisers and sponsors have no advanced knowledge of our editorial content, nor do the editors have advanced knowledge of advertisers. Content is never altered, added, or deleted to accommodate advertising. Advertisers and sponsors have no input regarding any of our editorial decisions or advertising policies. The advertising sales representatives have neither control over, nor prior knowledge of, specific editorial content before it is published.
  • CMB reserves the right to decline or cancel any advertisement at any time.
  • Advertising must be factual and in good taste in the judgment of the MMS. Please note: Readers who click on an advertising banner or other advertising link may connect to a site different from CMB to view additional information. Such sites may also ask visitors for additional data. CMB does not participate in, nor control such sites.
  • Third-party advertisements on CMB or the e-mail alerts may not include any Massachusetts Medical Society or CMB publication name, logo, or title.
  • Advertised products must be compliant with the regulations in the country where the advertisement will be seen. Advertisements for pharmaceutical products (including new drug applications) that are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations regarding advertising and promotion.
  • Users will be able to distinguish advertising and editorial content clearly on the website and in e-mail alerts.
  • CMB does not endorse any company, product, or service appearing in its advertising.
  • Advertisers and sponsors have no control or influence over the results of searches a user may conduct on CMB Journal’s Watch. Search results are based solely on the functionality available through our search software (e.g., keywords or natural language) and user-defined criteria (e.g., displaying the most recent or most relevant items first).
  • Updates to our Internet advertising policy will be posted on this website.

Types of Advertising

Generally acceptable for consideration

Pharmaceutical products; medical equipment products and services; medical software; practice-management products and services (including office equipment and supplies, medical billing systems, medical software products) and medical websites.

Generally acceptable for consideration with certain conditions

Calls for patients to participate in clinical trials or clinical-trial matching services will be considered solely if the trial is conducted by a recognized academic institution. All types of advertising not described above will be reviewed on a case-by-case basis.


Distribution of some CMB print and electronic issues is supported by sponsorship. Sponsorship and editorial content are clearly separated. A link to the Electronic Advertising Policy will appear with all sponsorship on the website and in the e-mail alerts. Acknowledgment of support will not make any claims for any supporting company’s product(s). The final wording and position of the acknowledgments will be determined by CMB Journal’s Watch.

Users´ Personal Information

CMB does not release personally identifiable data on users of our website or e-mail alerts to advertisers.

Advertisers on CMB may receive reports that provide aggregated data about the response to their advertisements. Such data may include:

  • The number of impressions (the number of times the advertisement has been viewed on the website);
  • The number and/or percentage of impressions that accounted for a click-through to a different site (click-through rate);
  • The percentage of registered vs. nonregistered users who viewed the advertisement; and
  • Aggregated demographic data about users who viewed the advertisement.

This information will be disclosed in the aggregate only — for example, “physicians with a specialty of cardiology accounted for 30 percent of all e-mail alert recipients with this advertisement.”